SEO & Paid Traffic
To be successful, customers have to be able to find and connect with you online. Learn the REAL secrets of dominating search results, secrets only top rated sites command.
10X The Online Revenue
Use your targeted traffic to generate $$$’s. Learn how to increase sales and leads with page design and the psychology behind consumer purchasing.
Fire Your Agency
Save your money. You don’t need an expensive agency, you need tactics and tips that will drive paying customers to use your business.
Your Website Has 2 Primary Functions
1. Generate targeted traffic
2. Convert that traffic into sales or leads
I have had the pleasure (or punishment) of running a Forbes Top 10 digital marketing agency and working for fortune 500 companies. Throughout my career I have observed the sheer lunacy agencies and corporations follow for marketing. The majority of leader’s at large corporations are not hands-on digital marketers. They don’t comprehend the difference between results, it looks pretty and an agency just selling them product. This tends to trickle down to small companies following what they are doing. Usually with poor results.
Case 1 As a consultant I increased the conversion rate of paid media landing pages by 628,000%. This lowered the cost per lead by 94%. On 3 separate occasions, senior executives believed bringing in a world known digital marketing agency would produce superior results. Every single time, results declined. I had to repair the damage done by the agency and once again secure growth online. On each occasion, my fees increased.
The last time this happened, the executive spent $92,000 a month on a retainer for a team of 12-15 people to build and test landing pages. He also paid them a percent of media as a fee to manage the spend. The total cost averaged about $150,000 per month.
For 8 months they did very basic landing pages and sales copy. Testing was an absolute mess. This resulted in lowering results by about 30%. The total cost of this was about $2,640,000. And that is just for marketing cost. That is in addition to 30% less sales.
Case 2 Another CMO wanted better SEO results. In a conversation she, and I quote, said, “Everyone know SEO is just who has the best content”. This is completely wrong. There are over 260 factors I know about that impact SEO rankings, and the content quality is not one of them. I proved to her this was incorrect. In testing I took the exact content form one of the business sites, and out ranked the $$400,000,000 million revenue generating site in 11 hours using their exact content.
Her solution – hire an outside agency to create 100’s of articles. She spent well over $100,000 on “quality” content. Over 1 year, this generated no leads, and no sales.
Case 3 Many of the executives or agencies I have worked with wanted “flashy” show off websites and landing pages. In testing, I would prove time and time again, that a particular customer journey and layout always produced superior results.
In one case, the CMO basically designed and wrote (edited) the sales copy. We tested this against my landing page, and a landing page created by her agency.
They agency landing page lowered results by 62.7%.
The CMO’s page lowered results by 95.3%
Never Do What A Large Corporation Does Online
There may be exceptions to this, but for the most part, large companies have deep pockets, and what a company with a NAME BRAND that consumers know and trust can do online to get sales is much different than what a smaller and less known company can do.
Most groups I have consulted for have just watched their competitors and duplicated some of their landing pages or content. They change content messaging, images, etc. but the layout is the same. 99% of the time, this lowers results rather than increasing the results.
That means you have 5-7 large companies in the same space, usually using agencies and all copying each other. And they wonder why they never get incredible results.
There is a much better way. I will show you.
Commercial Landscaping Digital Marketing – 10X The Online Revenue at ½ the Marketing Cost
Watch the On-Demand Videos to Learn How
SEO
I will show you exactly what I do to rank sites. All the way from the 3 billion page site down to the 10 page local service website. This has never failed. From large websites like Superpages down to every small site I have built or worked on. This will easily double your online sales, leads or appointments.
YOU WILL LEARN on-page SEO, site architecture, how to optimize for GEO targeted locations and the videos and linking that will increase customers.
Paid Media Landing Pages
I have built and tested 1000’s of landing pages. Small businesses and new companies need several elements and layouts to convert higher. Every time you double conversion rate you cut your marketing cost in half.
YOU WILL LEARN page layout with header, headline, CTA, stakes, value proposition, the guide, the plan scarcity, forms, social proof, videos and navigation including the footer. We will also cover paid media set-up for max results. This will 10X your online revenue on the same marketing spend.
Email Marketing
You hear the phrase all the time. The money is in the list. The money is in the follow up. But how do you grow an email list? How do you follow up? What works? After spending years, studying and testing, learning copywriting, and customer psychology, I boiled the steps down to a simple and easy to follow method
YOU WILL LEARN How to build a simple and easy Email System, the most successful marketing strategies for lead generation, nurture and sales, most popular headlines, subject lines, power words, and more.
Copywriting That Converts
Most corporate copywriters craft “arts and crafts” marketing messages. They have big flowery words that do not define the pain point or how to solve the problem with their solution. There is an easier way that will simplify your marketing message. Clarity is KING.
YOU WILL LEARN Crafting pain points, the hero journey and how to sell more products and services (by solving the pain!), the sales psychology you NEED to grow a profitable business, learn to write in a way that your customers communicate and how to use psychology to compel your potential customers to pick you to solve their problem.
Affiliate Marketing
In this section you will learn the basic to advanced strategies and tactics that I use to make millions of dollars. This includes leads and sales for you own business to using affiliate marketing to increase your company’s revenues to promote complimentary products your customer base may need
YOU WILL LEARN The mechanics of setting up an affiliate marketing program, pitfalls and corrections for lead generation, email marketing for yours or other affiliate products and how to make affiliate marketing one of your lowest cost marketing efforts.
Testing and Analytics
Testing and understanding the data is what separates the basic company that struggles with online marketing and the business that skyrockets. How you set up your URL’s and the test you run will dictate how fast you increase your conversion rates and generate more leads and sales.
You will learn Setting up URL’s and landing pages to simplify your analytics for test results. How to look at test to pick a winner, A/B vs Multivariate and when you should use each and how to optimize for greatest results.
100% Money Back Guarantee
with FREE Consulting
I offer the standard 30 day money back guarantee but let me prove these methods work.
If you implement all of the steps for your Commercial Landscaping Digital Marketing plan and your marketing costs aren’t cut in half or you don’t double your online revenue, we will setup a conference call with you and your staff. We will review what you have implemented and lay out a plan to make sure you increase your revenue while lowering cost. Period.
Current and Past Clients
7 Easy Tips to Double Your Revenue and Cut Your Marketing Cost by 50%.
Don’t take our word for it.
“Brian’s nickname at Artists Think Tank is “The Executioner” and not for the reasons you’d think. Brian executes in ways that no one else I have had the privilege to work with has.
With the ability to see a project to the end (even before the work has begun), mix in a strong creative grasp on strategy, and an inspired talent for rallying the troops through concise and respectful communication, you’ll see why Brian is a general that leads even the toughest battle from the frontline.
His combined expertise for manufacturing efficiencies, operational execution, financial oversight, recruitment, staff management, and digital marketing make him the whole package.
Experienced and always growing, Brian is the ideal team member and a remarkable leader.”
Artist Think Tank CEO
“When things were deemed an emergency and the client needed ‘unrealistic’ results, Brian came in with the precision of a surgeon and carved out the cancerous marketing bloat that comes from inefficiency and lack of ownership from most agencies. He took them on one-on-one like a prizefighter and the results came quick like a first round knockout. Having Brian in my corner was like having a marketing executive, conversion guru, personal trainer, engineer and Army general on my side. And don’t be fooled by the gruff exterior and results-only mentality, Brian was able to navigate the rough waters of internal politics by developing a trust with my clients that was never broken. I’ve fired 4 agencies with Brian and can’t wait to see him help others fire more!”
“Wow – you guys continue to amaze me with your ability to get things done, delivering a quality product and taking the time to get it right. I spent some time yesterday morning and this evening navigating through the new SMS website – it looks fantastic and provides a great foundation to build upon.
I truly appreciate the dedication and leadership you deliver to the business as well as the support you continue to provide to me personally. You guys are a pleasure to work with – thanks again.”
Vice President, Internet Division – Verizon/Idearc Media
“I’ve been working with Brian for a few years and I’m always learning something new from him. I’d put his strategy up against any agency, period. I’ve seen increased conversions of over 200%, even on the most established sites and huge SEO gains every time.
He’s a winner and doesn’t settle for anything less.”
Miller Media LLC, Owner
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